Machine Learning is the most used technology by Spanish businesses

Spain exceeds the European Union average in the application of Artificial Intelligence in business

Shapelets
3 min readMar 9, 2022

In Shapelets we value how companies are applying this technology and implementing it in their processes. Businesses need to learn how to use artificial intelligence and machine learning in a short time, as reflected by the enormous growth margin that AI has in Spain.

machine learning spanish companies

According to the National Observatory of Technology and Society (ONTSI) report in May 2021, Spanish businesses have exceeded the EU average (around 6%) in the application of machine learning through Big Data reaching a 7%. It may seem small, but this percentage shows how companies have been able to recognize the potential in Spain.

Furthermore, according to the INE report from October 2021, 8.3% of Spanish companies used Artificial Intelligence in the first quarter of 2021, so the implementation of this technology in business seems to grow steadily. Moreover, 11.1% of companies carried out Big Data analysis between 2020 and 2021, while it only reached 8.5% between 2019 and 2020.

Consequently, we can confirm that businesses have realized data is one of the most valuable tools they have. As specified by a Cap Gemini study, 83% of businesses that rely on data can extract powerful insights to improve performance and monetize it. Therefore, Artificial Intelligence combined with Big Data is proving to be an extremely useful combination for business growth.

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Other technologies used by Spanish companies.

Additionally, as per the ONTSI report, service robots, virtual assistants or chatbots, and natural language processing technologies are some of the most used tools by Spanish companies in their routine operations.

Thus, 3% of companies in this country use robots, machines with a certain degree of autonomy that are capable of operating in complex and dynamic environments. In some cases, these robots interact with people, objects or other devices, excluding their use in industrial automation applications.

Meanwhile, 2% of Spanish companies use virtual assistants or chatbots to serve their customers. This type of technology allows businesses to automatically resolve doubts, queries and problems that their users may have. In addition, chatbots allow companies to identify patterns and detect issues that customers usually have.

Lastly, natural language processing is the 3rd most applied technology by Spanish companies with 1%, a small percentage that, with a growing trend, reveals the importance that is being given to it.

By deploying the right AI and ML technology, businesses may gain the ability to make faster business decisions based on insights, save time and money by automating and optimising daily processes and tasks. Additionally, they can increase productivity and operational efficiencies.

The question now is… what are you waiting for?

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Sources:

National Observatory of Technology and Society (ONTSI) https://www.ontsi.es/en/node/15460

INE https://www.ine.es/prensa/tic_e_2020_2021.pdf

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